How can you:

- easily estimate site’s SEO?
- estimate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track SEO progress quickly.

For a Internet marketer, data is the single most strong tool. 3 reasons why:

1. Data defines you as an SEO.
If you don’t work hard with data, neither customers nor the industry will take you seriously.

2. Data tells you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your own data to get your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your business.

I am all for automation in my business because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can keep track of your SEO progress quickly and easy, just like thousands of search engine optimization professionals do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization apps reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in SEO reporting, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys data

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